The company now works according to the new CRM strategy
One of the leading credit card companies in the Nordic region had decided to develop their targeted customer communication. Trinovo was asked to develop a strategy and a plan for their CRM operations.
Trinovo worked in close cooperation with key staff to develop the new CRM platform. The project covered:
After finishing the project, the credit card company now works according to the new CRM strategy and has outsourced the CRM process to a market service provider.
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